Be The Change
We’re a B Corp consultancy helping you do better business, for a better world
Clients & Collaborators
The world is changing—fast
A letter from our founder
Dear Business Leader,
The most important question of our times is: "You knew, what did you do?"
This is your moment to step up and be the change the world so urgently needs. The time for Business as Usual is over.
The science is clear, and the social and environmental challenges we face are accelerating.
As business leaders, the decisions we make today will shape the world our children and future generations inherit.
It's our choice.
Now is the time to lead with purpose, curiosity, compassion, and courage.
It’s no longer enough to focus solely on profit. Your impact on people and our planet must take centre stage. Businesses that fail to act on this will find themselves left behind, while those that rise to the challenge will build trust, resilience, and a lasting legacy.
At UK for Good, we don’t just consult - we guide you to lead with purpose. We help you transform into a business that is collaborative, compassionate, and committed to doing what’s right - even when it’s hard. The future demands more than compliance; it demands leadership that drives real change.
This is your moment to become a force for good. A business that people want to work for, buy from, and believe in.
Are you ready to lead with impact?
Donna Okell, CEO
73%
Nature is disappearing -
in just 50 years, the average size of wildlife populations on our fragile planet has fallen by 73%
40%
Food insecurity is on the rise - wheat crops have dropped by 40%, and climate change, alongside biodiversity loss, threatens UK food production
45%
Business leader confidence is fragile - 45% of CEOs do not believe their businesses will be viable in 10 years without major reinvention
Extreme weather events are rising, creating serious risks: disrupted supply chains, higher energy and insurance costs, and loss of business locations
We help you transform your business and become a B Corp.* One which isn’t just doing things better... it’s doing better things.
Impact Business
Demonstrates extraordinary and long-lasting impact to people, community and planet as a reason to do business and meeting high standards of social and environmental performance.
Force for Good
Creates high standards of social and environmental impact that is independently verified.
Better Business
Creates some social and environmental benefits alongside shareholder profit.
*See FAQ below
Why become a B Corp?
Because B Corps
do well and do good
Business leaders commit to becoming a B Corp because they know it’s not only the right thing to do, but also the smart thing to do. Research shows that B Corps outperform non-B Corps with:
greater
profitability
higher levels of
innovation
increased
customer loyalty
much higher
employee retention
greater focus on
civic & community engagement
Business reinvention will be a full-contact sport for CEOs and their top teams during the years ahead, and the data suggests that a special kind of leadership will be required because deep change is possible only when individuals at all levels adapt and grow. CEOs need to double down on setting a shared vision, empowering people to make decisions, and being visible champions for change.
It’s time to take action
The B Corp movement is growing at pace. Globally there are over 9000 B Corps, and the UK is the fastest-growing market with over 2000 B Corp certified businesses.
Business is changing. Customers, employees and investors demand accountability, transparency, courage, compassion and meaningful action.
Don’t get left behind - stay ahead of the curve and become a powerful force for good.
The B Corp journey
Become a force for good
B Corp certification examines your business’s impact from the perspective of all of your stakeholders. It isn’t an easy journey. It’s robust, intentionally difficult, and designed to help you understand and improve your impact across all areas of your business; your governance, workers, community, the environment, and your customers.
The rigorous process ensures that only companies meeting the highest standards of verified social and environmental performance get certified. These businesses are legally committed to consider the impact of their decisions on all stakeholders, including planet and employees - not just shareholders.
To certify, you'll need to complete the online B Impact Assessment (BIA) and score 80 points or over. Following verification by B Lab's Standards team, once certified, the breakdown of your score will be publicly available via the B Corp Directory.
All B Impact Assessments are evaluated and independently verified by the B Lab Standards team so your customers, employees and investors can take comfort that you're taking your commitment to people and the planet seriously.
We are here to help - with expert, tailored support for your business.
How we support you
To support you on your B Corp journey, your dedicated Impact Consultant will help you through the whole process, including some or all of the following:
Upfront assessment to understand where you are and want to be, then sharing findings with the leaders to agree to move forward, confirm outline plan and initial steps.
Frequently Asked Questions
No, we recognise that B Corp certification might not be the preferred, or viable, route for every business. Either way, we can support you to become a force for good and a business which people want to work for, buy from, and believe in.