Donna is Founder and Director of UK for Good, B Leader, and Positive Change Maker
Following 35 years spent running family businesses, working for the Queen’s bank, and running a charity she had a lightbulb moment.
It was clear that the needs and expectations of people and the planet were rapidly changing, yet businesses weren’t adapting. The new rules of business are about purpose, people, planet, and prosperity… not just profit.
Of course, larger businesses were developing their Corporate Social Responsibility (CSR) and ESG (Environment, Social, and Governance) commitments, but there seemed to be very little support for SMEs (small and medium-sized enterprises) which account for 99.9% of the 5.6 million or so of businesses in the UK.
In 2021 Donna set up Cheshire for Good, a B Corp Pending business with a clear purpose to inspire, inform, and enable SME businesses to grow successfully, AND sustainably.
Whether a business has no idea where to start their better business journey, or is ready to pursue B Corp Certification, Donna and her team have written a range of cost and time-effective programmes to help.
Having proved that the place-based ‘Region for Good’ model works, Donna has recently announced the launch of UK for Good and hopes that every county will join UK for Good as a Region for Good… all working together to create a better tomorrow.