A personal apology – let me explain.
Over the past five years I have learned a lot, and changed a lot.
Not fundamentally as a person; I still hold the same things dear. I’ve changed how I see the world and my place in it.
And I’ve been working really hard to share the research and resources I have discovered, and encourage action on climate, nature, and social issues.
However, recentlyI have realised that I’ve probably taken lots of shortcuts in assuming most people think the same.
Perhaps I’ve not explained the data clearly enough, or offered enough resources to give you the opportunities to take action too. And I’d like to do better.
This blog aims to offer more (but not too many) explanations and resources to help you better understand the problems facing us (both in business and as individuals) and what you can do about them.
Because I know that most people are also worried about the future we’re facing.
🟢 According to recent research by DESNZ (Department for Energy Security and Net Zero), 80% of the UK population are concerned or very concerned about climate change.
Yet, the temptation to do nothing is strong.
So it seems the biggest challenge we face today isn’t ignorance – it’s inaction.
🛍️ Marketers work relentlessly to keep us consuming more, deepening the crisis we’re already in.
But we are not powerless.
Every decision we make moves us closer to either destruction or regeneration.
The choice is ours.
🌪️ The polycrisis is here and it’s personal
This isn’t just a crisis happening somewhere else, affecting people we don’t know.
The polycrisis – the convergence of climate change, biodiversity loss, economic instability, and social upheaval is already reshaping the way we live, work, and do business.
📉 According to PwC, almost half of CEOs do not believe their business will be viable in 10 years without significant adaptation.
This is about risk and resilience, not just responsibility.
🔤 Climate and Nature Impacts: A–Z Snapshot
A – AMOC Collapse: Why It’s a Ticking Clock
The Atlantic Meridional Overturning Circulation (AMOC) is a vital global ocean current system. It regulates temperatures, rainfall, and weather patterns, especially in Europe.
But it’s weakening faster than scientists expected, and scientists are becoming increasingly concerned about the potential for collapse. What would that mean for our businesses and our lives?
🌊 A full collapse, possibly this century, could:
- Increase sea levels around the UK by up to 1 metre
- Cause more extreme flooding
- Disrupt monsoons in Asia and West Africa
- Shift the Gulf Stream, freezing parts of Northern Europe
- Trigger agricultural collapse in parts of the world
📘 Summary of AMOC risks
B – Biodiversity Loss
There has been a catastrophic 73% decline in the average size of global wildlife populations in just 50 years. More than 1 million species are at risk of extinction. This affects our food, water, medicine, and ecosystems we rely on.
C – The Financial Cost of Inaction
💷 Doing nothing will make us much poorer. A 4°C world could reduce average personal income by 40% according to recent research.
Guardian summary
E – Economic Risks to Capitalism
Allianz, one of the world’s biggest insurers, warns climate crisis could “destroy capitalism as we know it.”
Insurers are already pulling out of high-risk markets due to wildfires and floods.
Read the full Guardian article
F – Food Security
Crop failures are becoming more frequent due to droughts, floods, and unpredictable seasons. AMOC collapse would severely disrupt food production worldwide, creating knock-on effects in UK supply chains.
H – Heatwaves
Heat records are being broken across the globe. At 2°C of warming, over 1/3 of humanity will experience deadly heat.
S – Sea Level Rise and Flood Risk
Melting ice caps, particularly in Greenland and Antarctica, could lock in metres of sea-level rise.
Over 6 million homes in the UK are at risk of flooding and that number is forecast to increase.Low-lying UK areas including parts of London, Norfolk, and the Humber Estuary are at risk. Check the risk in your local area here
🌱 What Can You Do? Start With the Five Fs + One S
Here’s how individuals can start making a difference:
1. Food
This is probably the easiest and most cost effective change you can make today. Shift towards a plant-based diet to reduce emissions and deforestation.
Oxford University research | Plant-based ideas
2. Fuel
Choose renewable energy tariffs or join a community energy scheme. There are over 300 community energy schemes in England, generating and distributing low-cost renewable energy.
Advice from the Centre for Sustainable Energy
3. Fast Fashion
The fashion industry produces 10% of global emissions, devastating waste, water, and pollution problems, and puts pressure on low labour costs. Just STOP!
Buy less, buy better, repair, and reuse. Please read more here about the impact of the clothes you buy.
4. Finance
Most people don’t know that most banks are still actively propping up the fossil fuel sector to the tune of trillions of dollars of our pensions and investments. You can choose not to by
switching to ethical providers.
Find out more
5. Flying
Walk, cycle, take the train, or public transport – there are so many options now to travel with a much lighter footprint. Wherever possible avoid flying.
Why Aviation is a climate super-polluter
6. Stuff
Most of the stuff we buy, has a negative impact on people and our planet, and (somewhat shockingly) nearly all of it ends up in landfill within a year.
Remember the 5 Rs: Regenerate, Refuse, Reduce, Repair, Reuse, Recycle.
Practical guide for homes and businesses
💼 Businesses: Be a Courageous Force for Good
- Understand your impact on people and planet.
- Consider B Corp Certification – the only rigorous, globally recognised, independently verified, legally accountable and transparent certification that assesses every part of your business. .
More about B Corp - Redefine success: Move beyond profit to people, planet, and purpose. Set IPIs (Impact Performance Indicators), not just KPIs.
- Use your influence to support better policy and practice.
Join the Better Business Act - Innovate and collaborate. Solutions exist; they need brave leaders to act.
🌡️ 1.5, 2, or 3 Degrees of Warming: Why Every Fraction Matters
- 1.5°C: Manageable impacts. Most ecosystems survive.
- 2°C: Heat extremes become dangerous. Coral reefs die.
- 3°C+: Mass displacement, crop failures, irreversible tipping points.
🔁 Planetary Boundaries and Tipping Points: The Edge We Stand On
We’ve already breached six of the nine safe operating limits for life on Earth, including:
- Biodiversity loss
- Climate change
- Freshwater use
- Land use change
- Chemical pollution
- Ocean acidification
🌿 Every decision we make matters. These boundaries aren’t abstract — they define whether human life as we know it can continue.
Planetary Boundaries explained
❓The Only Question That Matters
You knew. What did you do?
We are the generation that still has a choice.
Let’s be the ones who stepped up – with courage, compassion, curiosity, and commitment.
✨ Join Us at UK for Good
Whether you’re a business leader, changemaker, or simply somebody who cares about the future you are creating, you are welcome here.
Let’s explore what’s possible when individuals, communities, and organisations work together for a future worth fighting for.