Posts by Donna Okell
A personal letter from Nonna Donna: What kind of world will our granddaughter inherit?
So, can we change the forecast? Three months ago, we became a grandparents again. Holding this tiny, wonderful girl in my arms fills me with love, and fear. And that’s a really difficult paradox to manage in my mind. The fear currently dominates my thoughts, and drives my work and daily life, because unless we…
Read MoreUse Your Voice, Share Your Power: The New Role of Business in Society
Next Wednesday (9th July), I’ll be heading to Westminster for my first-ever Mass Lobby event. A whole bunch of organisations including WWF, RSPB, Wildlife Trust, and thousands of ordinary people will come face-to-face with their MPs to demand bolder action for climate and nature. It’s a moment of shared courage, a reminder that change doesn’t…
Read MorePurpose Is Not a Strapline – Why Businesses Must Walk the Talk
Discover why real purpose demands action. No greenwash – just clear guidance, inspiring examples, and proof of impact for all stakeholders.
Read MoreNo More Excuses
Empowering UK Business Leaders to Take Climate and Social Action Every week brings more evidence that the world is in trouble.Record temperatures. Deepening inequality. Disrupted ecosystems. Stalled progress. We know. We knew.But what did we do? The danger of excuses I get it. I’ve made them too: “It’s not the right time.”“We’re too small to…
Read MoreFoundations for a Better Future
Introduction: A Shift in What Matters Most What does it truly mean to be a purpose-led business in 2025? And how can companies help drive the kind of long-term, systemic change the world urgently needs? These aren’t just questions for certified B Corps, they’re essential questions for every business that wants to remain relevant, resilient, and…
Read MoreBusiness NOT as Usual
Business Not as Usual How to Future-Proof Your Business by Focusing on What Really Matters What does it really take to lead a business in today’s world? We’re living through an era of polycrisis: climate and nature emergency, rising inequality, shifting expectations, and economic uncertainty. According to recent research, almost half of business leaders doubt whether…
Read More