Posts by Donna Okell
Foundations for a Better Future
Introduction: A Shift in What Matters Most What does it truly mean to be a purpose-led business in 2025? And how can companies help drive the kind of long-term, systemic change the world urgently needs? These aren’t just questions for certified B Corps, they’re essential questions for every business that wants to remain relevant, resilient, and…
Read MoreBusiness NOT as Usual
Business Not as Usual How to Future-Proof Your Business by Focusing on What Really Matters What does it really take to lead a business in today’s world? We’re living through an era of polycrisis: climate and nature emergency, rising inequality, shifting expectations, and economic uncertainty. According to recent research, almost half of business leaders doubt whether…
Read MoreStatistics, Solutions and Serenity
A personal apology – let me explain. Over the past five years I have learned a lot, and changed a lot. Not fundamentally as a person; I still hold the same things dear. I’ve changed how I see the world and my place in it. And I’ve been working really hard to share the research…
Read MoreWicked Problems: Radical Solutions
Introduction: A Moment for Transformation As we enjoy the beauty and warmth of this stunning spring morning, it feels like a perfect opportunity to reflect on why we are where we are, and what the future holds. Balancing the beauty and fragility of our world is a challenge. Why does the world currently feel so…
Read MoreWe’re Just Not Frightened Enough
“We’re just not frightened enough. The government needs to frighten us,” my sister said as we drove back from visiting my mum in hospital. Hospital visits have a way of making us confront vulnerability, forcing us to appreciate our health and life itself. That day, our conversation turned to the future and the urgency of…
Read MoreEmpathy: The Leadership Superpower We Can’t Afford to Lose
Two contrasting quotes caught my attention this morning: “The fundamental weakness of Western civilisation is empathy.”— Elon Musk “The death of human empathy is one of the earliest and most telling signs of a culture about to fall into barbarism.”— Hannah Arendt One views empathy as a flaw, a hindrance to progress. The other sees…
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